This
type of post would form part of a feature about how musicians can develop a
career based off an online platform. It would be presented under the heading of
‘What to Do’ (the content of the feature will be discussed in a later post).
This
meets a key objective of our proposed web-feature: to inform about, and clarify,
the relationship between the internet and the music industry today.
Ideally,
Damian Collier himself would be contacted and interviewed about the specific
nature of online music. A particular challenge for a post such as this is just
how text heavy it is.
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| Viral Spiral |
So how can you, an aspiring musician who
has hit the jackpot and found internet success, capitalize on this position? Or
in less subtle terms: how can you make money?
Enter Damian Collier, former concert
producer and now internet entrepreneur. His London based company, Viral Spiral,
serves internet music sensations such as yourself, by helping you to (legitimately)
demand money every time a TV show or advertising agency uses your content. (Of
course, this is assuming you haven’t already been snapped up by a savvy record
label).
As an added bonus, Viral Spiral can put you
in contact with people who could, say, develop an app for and about you, or
even (and this is what really gets me) make a t-shirt…your own personal
t-shirt!
Between the use of a popular song in an
advertisement, and the profits from t-shirts and associated merchandise, Damian
has said that it is possible to make anywhere up to $500,000 for the duration
of a viral hit.
Perhaps less exciting, yet certainly no
less important, is Viral Spiral’s specialty in copyright – they can help you
copyright your song before crude remixes devalue the brand you worked so hard
to create.
You can find out more about the services
Viral Spiral has to offer by following the link here.
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