Monday, 20 August 2012

Youtube proves the perfect Hip-Hop hype machine



Keith Cozart, better known by hip hop fans as Chief Keef, is an American rapper out of Chicago, Illinois.

After turning 17 on August 15th of this year, Chief Keef has already amassed millions of views on his youtube channel. However, the story behind his success is relatively unheard of. In December of last year, at just 15 years of age, Chief Keef was involved in a shoot out with police that saw him put under 2 months of house arrest. He spent this time at his grandmother's house. During this period he produced a song and subsequent video under the title 'Bang'. The video went viral among Chicago's highschools and from there Chief Keef's hype grew by the day.

However, the aspiring rapper came to prominence after his video entitled 'I Don't Like', released in March this year, gained the attention of hip-hop mogul Kanye West.  'I Don't Like' and its subsequent remix, produced by Kanye West, have amassed over 25 million views combined in 5 months.

Although, many question the lyrical content and overall talent of Chief Keef himself it is hard to deny the hype surrounding the Chicago native. 

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